Honest unknowns

What PeekPanda does not know about an app, and why unavailable evidence is more useful than a confident guess.

Last reviewed October 19, 2026Download Markdown ↓

PeekPanda works from public information. When the available evidence cannot support a responsible value, PeekPanda shows it as unavailable rather than guessing.

Unknown and zero are different facts. A missing value means PeekPanda does not have suitable evidence; it does not mean the underlying result is zero.

Advertising spend and performance

Public advertising libraries can show creative, copy, destination information, source dates, and—in some cases—source-reported reach. They do not provide an advertiser’s budget, spend, return on ad spend, or complete delivery performance.

PeekPanda does not model those missing figures. A reported reach figure, where available, remains a source-reported disclosure rather than a PeekPanda measurement.

What happens inside an app

PeekPanda does not observe private product activity, including onboarding, paywalls, conversion, retention, experiments, subscription sales, or user behavior. It does not connect to an app, install an SDK, or access a developer’s analytics.

Measured downloads and reported revenue

PeekPanda’s download and revenue figures are PeekPanda estimates. They are not measured downloads, developer-reported revenue, or audited financial data.

An unavailable estimate does not mean an app has no downloads or revenue. It means the public observations do not support a responsible estimate for that app, storefront, or period. See how estimates are computed.

Native keyword rank and search volume

Keyword positions are observed public search-result positions, not a guarantee of the rank a particular person sees in the App Store. An empty keyword section means the app was not found in the collected query set; it does not prove the app ranks for nothing.

PeekPanda does not claim App Store search volume. Its keyword signals are directional aids based on public search observations and suggestions. See keyword metrics explained.

Coverage boundaries

The catalogue is iOS-only. Coverage also varies by information type and storefront, so always read the observation date and available source context before comparing apps.

Organic social matches are suggestions based on public evidence. A name match does not prove that an account belongs to the company behind an app.

Requesting more evidence

Where a case-file section lacks evidence, Request data records the kind of information you want to see. It is not a promise that the information exists or will become available. Until PeekPanda has collected suitable public evidence, the section remains explicitly unavailable.

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