# Saving creatives

Save ads and posts to your account, and use the Saved views to get back to them.

Click the bookmark on any creative card to save it. The card fills in immediately. Click it again to remove it.

Saved items belong to your account. They follow you between sessions and devices, and nobody else sees them.

## Saving an organic post

Two controls save the same post:

- The bookmark on the card in the grid.
- The heart at the top of the details panel when the post is open.

## Saving a paid ad

- The bookmark on the card in the grid.
- **Save** in the inspector when the ad is open. It reads **Remove** once the ad is saved.

## Getting back to what you saved

The two libraries keep their own Saved view. There is no single combined list.

| Library | How to get back | What you see |
| --- | --- | --- |
| Organic | The **Saved** pill in the header switch, or `/viral-library?source=saved` | The organic feed narrowed to your saved posts |
| Paid | The **♡ Saved** toggle in the paid filter bar | The paid list narrowed to your saved ads |

Both are filters, not separate collections. Every other control still works inside them.

### The organic Saved view

`/viral-library?source=saved` is the organic library with one extra condition applied. Search, sort, content type, platform, category, creator, product, date range: all of it still narrows the results, and the saved condition survives every change you make. Switching back to **Organic** drops it.

### The paid Saved toggle

The **Saved** toggle sits in the paid ads filter bar. Turn it on and the list keeps only your saved ads, and the counts line changes from `N ads · M with reported reach` to `N saved ads`.

Removing an ad while the toggle is on takes it out of the list straight away, which is what you want when you are pruning a shortlist.

## When a save does not go through

Saving is optimistic: the card updates before the write is confirmed, so the list stays responsive while you work through a page.

If the write fails, the card returns to its previous state. In the paid library a line also appears saying *Could not update the saved ad. Try again.*

Saving something twice is harmless. The second save records the same bookmark rather than a duplicate.

## What removing does

Removing a bookmark removes your bookmark. It does not delete the ad or the post, and it does not change anything for anyone else. The creative stays in the library and you can save it again.

## Related

- [Paid ads library](/docs/paid-ads-library)
- [Organic content library](/docs/organic-content-library)
- [Reading a creative card](/docs/reading-a-creative-card)
- [Plans and refreshes](/docs/plans-and-refreshes)